Brits are reluctant to follow the “no pain, no gain” approach to fitness.

In a study of 2,000 adults, more than eight in 10 adults said they prefer to pick exercises and activities they actually enjoy.

More than half (55%) don't think you should have to suffer through strenuous exercise to lead a healthy lifestyle.

And a sizeable 39% attribute doing what you love as being vital for their overall wellbeing.

Four in 10 say mental wellbeing is the foundation for physical health.

But despite this, one in six still believe a 'no pain no gain' mantra is important.

Dr Annabel Bentley with Jack Whitehall who is launching a fitness campaign

The study, by AXA Health, also revealed contrasting views around what ‘healthy’ actually means with having a clear mind, or simply drinking a smoothie, seen as signs you are in good shape.

But while 48% brand themselves healthy if they go for the occasional walk or run, a quarter say you could only use the term if you push yourself and run regularly.

What’s more, 29% think you can only call yourself healthy if you put in strenuous workouts in the gym.

AXA Health, which commissioned the research following the launch of its 'Feelgood Health' campaign, has partnered with award-winning comedian Jack Whitehall - known for bringing the ‘feel good’ factor wherever he goes.

Whitehall was set some amusing everyday health challenges, including forest bathing, the act of being calm and quiet amongst the trees - but had primed himself for an outdoor survival encounter.

10 ways Brits try to be healthy

1. Getting your five portions of fruit and vegetables a day
2. Watching your weight
3. Feeling positive mentally
4. Going for the occasional walk or run
5. Having a clear mind
6. Feeling connected with friends and/or family
7. Having a good appetite
8. Working out in the gym
9. Running frequently
10. Drinking a smoothie

He was also tasked to exercise without leaving the house sporting some comedy leg stretches, as well as taking miniature pooch Daisy for a stroll.

Dr Annabel Bentley, chief medical officer, AXA Health, who set Jack’s challenges, said: “Health means something different to all of us - only you know what makes you feel good.

“It might mean going for regular runs, or it might be borrowing the neighbour’s dog for a walk.

“It could be gentle stretching or meditation or simply taking time to sit somewhere quietly and switch your mind - and phone - off.

“We’re thrilled to be partnering with Jack Whitehall, someone we feel brings to life the very essence of Feelgood Health, and we look forward to everyone discovering their own Feelgood Health, whatever that means for them.”

Comedian Jack Whitehall has launched the fitness campaign alongside AXA Health

The study also found more than a third of adults would like to feel healthier, but struggle to fit exercise into their lifestyle.

One in five have failed to stick to an exercise or nutrition plan as a result of unachievable goals.

Meanwhile, 20% think health plans require too much time and effort.

22% of participants admitted they aren’t willing to sacrifice their enjoyment of food and going out for dinner, while 24% simply stated 'it wasn't fun' being healthy.

It also emerged that while more than one in six of those polled via OnePoll always watch what they eat in order to lose weight, 17% don’t restrict themselves at all.

Dr Annabel Bentley, set Jack Whitehall the challenge to find his own feel good health, by completing a series of challenges to uncover what being healthy should really be about.

Jack Whitehall said: "This is the sort of healthy that isn't about 5am starts and being shouted at by a personal trainer.

"I know that works for some people, but it's just not for me.

“Instead, Dr Annabel turns up with a Chihuahua ready for a dog walk. I mean give me that over an ultramarathon any day.

“We did some fun, feel-good challenges to find out the sort of healthy things that anyone can do, things that focus on physical and mental wellbeing.

“Probably quite helpful as well given all the burgers I ate in lockdown. My kind of health - take a look and give them a try."