Millions of women have turned their backs on beauty products in favour of embracing their natural beauty instead.
Many have reached for devices to enhance their features instead.
Traditionally, a typical beauty regime would include multiple steps, from cleansing and toning, through to layers of concealer, foundation and bronzer.
But a study of 2,000 women found six in 10 are choosing to put skincare first.
To make the most of their natural assets, they’re reaching for less products that make them feel great in their own skin.
And during lockdown, ladies have proven twice as likely to have purchased a skincare product than any other beauty item.
In the last few months, four in 10 women have streamlined their cosmetic collections.
But despite this, 59% of women feel skincare routines have become more complicated than they were 10 years ago.
Currently, the average woman spends 23 minutes a day on their skincare, but 73% want to slash this time by ditching numerous products for multi-functional skincare devices which deliver multiple benefits.
The research was carried out by FOREO after it launched its 'UFO 2', a single, high-tech device, which is said to deliver a professional level facial treatment in less than two minutes.
This device uses hyper-infusion technology to infuse potent ingredients deeper into the skin to get nutrients below the surface.
The evolution in skincare comes after a change in working patterns and an increase in time spent on video calls for many.
But a fifth, of 18 to 34-year-olds, admitted getting up early to prepare their skin ahead of a video call, while 40% have turned off the camera, because they weren't totally happy with their skin.
A spokesperson for FOREO said: "Having skin confidence has become more important than ever before over the past six months and women are looking towards a streamlined, tech-led solution to deliver results.
"Many of us are spending more time than ever having meetings on screen and while we want to look our best, sometimes we just don't have the time.
"We're relying on skincare to achieve skin health in order to embrace our natural beauty and feel confident.
"Bumper cosmetic collections which fill bedrooms, bathrooms and handbags could become a thing of the past as women embrace a more streamlined, less cluttered approach to looking after our skin."
Research also showed 58% of women are more likely to use a skincare product that allows them to relax while benefiting their skin at the same time.
And 30% are also interested in products which can provide more immersive experiences to help them relax and unwind.
More than a third of women (37%) also said they were excited by the growth in ingredient-led products.
FOREO has created a face mask - part of their Farm To Face collection - designed to calm the skin and mind, by infusing it with 210mg of cannabis sativa seed oil, as well as magnesium and chamomile.
The survey about how women look after their skin found that 60% choose products which also improve the way they feel along with the way they look.
Almost two thirds (64%) also want to feel more confident in their own ability to look after their skin.
And nearly three quarters of women (71%), surveyed by OnePoll for FOREO, said they would be interested in an at-home facial treatment device that delivers professional level treatments.
Providing more than 10,000 pulsations per minute, the UFO 2 has been designed to massage the skin as it absorbs ingredients, while diffusing muscle tension and smoothing lines, while LED lights are also said to help reduce redness and soothe skin.
A spokesperson for FOREO added: "Skincare habits continue to change and people are looking to technology now to support them achieve a healthy looking completion.
"Consumers want to look and feel their best, but they're often short of time and want a simplified skincare routine which still delivers professional results.
"Being able to enjoy a spa-like experience in the comfort of your own home helps not only helps to calm and relieve stress both mentally and physically but improves skin health too."