Video game mad youngsters are playing up to ten hours every day on Playstations and Xboxes, according to a new study.

Two in five 16 to 30-year-old’s admit they’re hooked on gaming ahead of the launch of the Playstation 5 machine on Thursday.

The Xbox Series X and S consoles are now on sale

While the majority play for an average of four hours a day, nearly half (44%) have pulled an “all-nighter” and played until morning, while one in twenty youngsters admit they play for up to ten hours a day.

The study comes as gamers prepare for the arrival of the state-of-the-art new PS5 console. It’s £450 and boasts revolutionary graphics and amazing high-powered processors.

The Sony PlayStation 5 hits stores this week

Rival Xbox already brought out it’s new machine, the Series X, last week to huge fanfare and players are already deep into playing hit new titles like Assassin’s Creed Valhalla and Call of Duty Black Ops: Cold War.

One in ten younger Britons said they regularly call in sick to work so they can complete a level while gaming and more than half admit to forgetting to eat because they are so immersed.

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Around 9% say they have gone longer than 12 hours without eating because they were so preoccupied.

It seems lockdown could be fuelling the long hours effect, with most saying that working from home means they are playing video games more than ever.

The survey of 1,000 under 30s by Subway, found a quarter have refused to answer the front door and 14% have even cancelled a date because they were stuck into a good game.

Two in five admit they regularly skip breakfast and lunch when playing on consoles.

Assassin's Creed Valhalla is incredibly popular with gamers

And 12% admit that they have been dumped by a partner because of their love of gaming, while a further 4% admit they simply do not have time for romance, because their machines comes first.

Glasgow is the gaming capital of Britain, experts found, with folk there playing 30 hours a week. This was closely followed by the people of Sheffield and Belfast who play 29 hours a week.

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Angie Gosal, of Subway, said: “Our new research indicates that we’re clearly a nation of dedicated gamers - from those who play for up to ten hours a day to those who use it to unwind after a long day.

“More of us are getting into gaming than ever before, and it’s not difficult to see why - research shows we feel connected and happier while playing and enjoy feeling part of the gaming community.

“It’s a great way to boost wellbeing and relax at home.”