Alvin Goh is a high-profile cosmetics expert whose celebrity clients include Emma Watson, Margot Robbie and Tilda Swinton.
He recently spoke to the South China Morning Post about the epidemic that has killed more than 420 people but took a rather different approach to the situation.
Forget staying safe and healthy – Mr Goh wants to make sure those in affected areas don't slack off on their beauty regime.
He's offered five tips on how to look good in a surgical mask, after thousands have taken to wearing them out in public to avoid breathing in germs.
While scientists are dubious about how effective a mask is against coronavirus, there's no doubt that paper chafing against your face will dry out your skin and possibly cause irritation.
"Add magic potions such as serums and creams rich in hyaluronic acid to maintain your moisture levels and ramp up hydration levels," Mr Goh advises.
"Also, try to take mask breaks and spray some moisture mist onto your face before putting the mask back on again."
It's best to skip blush and lipstick as the coloured products can stain your mask.
Mr Goh says this means you should play up your eyes instead, and recommends eyeliner and mascara as well as brow gel.
"Framing the face is important, especially when we are just seeing the eyes."
His other tips include wearing sunscreen to protect the skin around the mask, keeping the lips moisturised with balm and wearing waterproof foundation that won't rub off on the mask.