Shoppers will likely be faced with swathes of bargains this Black Friday as brands compete to pull in customers in the ultimate discount season.

Bargain loving Brits aren't short of options as it is one of the most competitive periods of discounting.

While savvy shoppers might be keen to splash the cash, callous thieves will be looking to exploit the sales for their own gain.

Scammers will capitalise on Black Friday leaving Brits at risk of being duped into paying for fake deals.

Scammers will be trying to dupe bargain hunters

Nearly half of 18 to 24 year-olds have fallen victim to fraud when shopping for Christmas, with 37% losing over £100, a survey of 1,000 adults conducted by McAfee shows.

And a further 74% of millennials do not check whether the deals they receive in their inboxes are authentic before clicking, This Is Money reported.

The security software firm found that 75% are concerned that coronavirus means online fraudsters will be more prevalent this Black Friday.

Despite the shocking numbers, nearly half of shoppers do not change their online habits as a result.

So how do fraudsters target victims of online scams?

Often, they use fake emails and online banners that at first glance look authentic, as they are the same methods that many high stream brands and advertisers use.

And some scammers study their victims and analyse their behaviour, which can be easily done if they are browsing the web unprotected

As reported by This Is Money, Nord VPN has provided I’ve ways vicious thieves might try and target innocent shoppers this Black Friday.

Many fraudsters watch their victims before pouncing

Fake invoices

People can be tricked into paying a invoice, especially if it looks like a standard utility one - and this could be easily done if you’re making more transactions than usual.

Known as an Authorised Push Payment, cash can’t be reclaimed once it has been sent.

Bank notifications

Fraudsters can be scheming and clever, and some mimic emails sent by banks.

They claim that their victim has made too many purchases and payments can’t be processed.

Willing to reinstate the payment, the victims then click on the link and enter their bank credentials on a fake bank website that looks exactly like the genuine one.

Your order has been cancelled

If you are doing a lot of online shopping you might be victim to the ‘cancelled order’ scam.

Scammers drop a message into your inbox that says your order has been cancelled, or the purchase is out of stock.

Brits have been warned to be vigilant when bargain hunting

They then try to entice you to claim a refund, by offering a phoney link.

Once the victim clicks on the link, they are asked to enter the details of the credit card to which they want to receive the refund and end up with their bank accounts being wiped out.

Lookalike pages

This is a cunning trick to look out for as the differences between the real and fake are tiny.

But savvy shoppers need to make sure the address bar on the site they are browsing is legitimate, and not riddled with typos or slight changes to the real deal.

If you proceed with a payment on a fake site, you can end up being robbed.

Renewing memberships for the purchases you’ve made

According to This Is Money, once you've finished with your purchases, scammers will send you an email claiming that your Amazon Prime subscription is due and the discount cannot be applied.

Therefore, if you want your items to get delivered, you have to renew the subscription.

In reality, the victim gets tricked into disclosing their bank details.