Canny Brits are getting more bang for their buck - by living on leftovers, shopping around, collecting coupons and buying in bulk.

A study of 2,000 adults found 85 percent do everything they can to employ money-saving hacks such as selling old items, haggling over the cost of items and shopping out of season.

And as many as 64 percent believe it is now more acceptable than ever before to shop around and take a cleverer approach to spending.

As a result, Brits are making more thoughtful purchases - by investing in quality not quantity, waiting for the sales, and visiting thrift stores.

Other savvy ways to save a few pennies include buying second class stamps instead of first, borrowing books, budgeting for food and looking for ways to entertain the family for free.

Brand loyalty is also a thing of the past for a quarter of shoppers, who happily move from brand to brand if it means they can get similar items for less money.

A spokesman for Lottoland, which carried out the study in conjunction with its new £1 Lotto x5 draw, said: "The research clearly indicates Brits are cleverer than ever before with their saving and spending habits, looking at ways to get more value for their money.

"Shopping around for better prices is a great way of getting more bang for your buck, particularly as everything from our long-loved chocolate bars to lotto tickets are more expensive to buy nowadays.

Buying bulk quantities of food can help save a lot of money

"It's not surprising to see that we're now very open to switching between brands if it means better value and making a saving, which is why our newest lotto is just one pound to enter."

The study also found the average adult has just £224 disposable income to fall back on once all monthly outgoings are accounted for.
And for 47 percent this is MORE than they had 10 years ago, because their salary has increased or they make more of an effort to spend wisely.

s a consequence of this improved attitude to money, Brits are saving around £37 a month by using shortcuts.

It also emerged that many are still convinced some things remain far too expensive to buy - particularly the latest smartphone models (45 percent), cinema tickets (35 percent) and train tickets (39 percent).

Even smaller items like pints of beer, milk, bus tickets, magazines, hospital car parking and takeaway coffee are said to be too dear.
Others find it difficult to find affordable school shoes (12 percent), trainers (23 percent) and vet bills (27 percent).

Over 85 percent of adults resort to money-saving hacks which include eating leftovers and selling old belongings

It also emerged that many remember the days when items cost just one pound - from petrol, to a lotto ticket, beer or even 100 penny sweets, which are now more likely to be weighed than bought per chew.

But six in 10 adults, polled via OnePoll, are now shocked to find one pound no longer goes very far, meaning they need to shop around even more for lower value products.

The spokesman for Lottoland's Lotto x5, which offers lottery players five chances to win £1million with every one pound spent, said: "Given these tough times, Brits deserve every possible chance of finding happiness.

"Money isn't everything, but it goes a long way to making life a little easier and especially for those who are trying to make more of their budget where they can.

"It's great to see so many people making sensible decisions about the cash they do have, in the hope they'll make it go a little further."
Lotto x5 offers players five chances to win £1 million for £1, with draws taking place every Wednesday, Friday and Saturday.

Collecting coupons is another widely used hack

TOP 50 MONEY SAVING HACKS

1. Turn lights off

2. Take part in quizzes and online polls

3. Turn the heating off/down

4. Eat/reserve leftovers

5. Use a clothesline instead of a tumble dryer

6. Cut down on going out

7. Buy eco-friendly/energy saving bulbs

8. Shop in budget supermarkets

9. Buy generic brands at the supermarket

10. Collect coupons and money off vouchers

11. Do a weekly/monthly food shop and budget

12. Always take lunch into work

13. Wait for the sales when making purchases

14. Buy second class stamps instead of first

15. Avoid going out to eat

16. Sell old items/clothing on eBay

17. Haggle my home/car insurance

18. Price compare at different grocery stores

19. Buy food and toiletries in bulk

20. Buy second hand cars

21. Use public transport instead of taxis

22. Invest in quality, not quantity

23. Shop at second hand/thrift stores

24. Shop for things when they're out of season and cost less

25. Spend your weekend taking part in inexpensive/free activities

26. Grow your own vegetables and herbs

27. Switch to a water meter

28. Reduce your television/internet packages to a minimum

29. Drink water when eating in restaurants

30. Buy lottery tickets

31. Take carry-on luggage when flying

32. Borrow books from your library

33. Keep separate emergency/car/holiday funds

34. Use a cash-back credit card

35. Set up automatic direct debits so money goes directly into a savings account

36. Invest in National Saving and Investments

37. Haggle with your energy provider

38. Add a second driver for car insurance

39. Get clothes altered if they rip rather than replacing them

40. Haggle with your mobile service provider

41. Invest in stocks and shares

42. Live on an allocated cash only budget for the month

43. Drive in the highest gear

44. Wait at the station for an off peak train

45. Wait 30 days before buying something you don't need to avoid impulse buying

46. Make homemade cards and gifts

47. Book last minute holidays

48. Print photographs at home

49. Invest in property in the UK / abroad

50. Plough all money into existing property by renovating or extending