For many brides and grooms, the photos are now the most important part of their wedding day.
As photography gets better and the need to show it off on social media grows, some will do whatever it takes to make their big day stand out.
Many couples are thinking up new ways to make their moment grab the attention.
But while we've seen lovebirds dangling off cliff tops, one husband and wife did something a little different - sexing up their snaps.
As they were posing together in full embrace, the man's hand reaches down - and he's grabbed a fistful.
He takes a chunk of her butt in his hand and they were thrilled with the cheeky photo.
Then they made their way online - and of course, people piled in.
After the couple posted their pics on Facebook and Instagram, they ended up being shared to Reddit.
Not everyone is sold on their closeness being showed off to the world.
“I think it’s a great goofy pic for the two of them to have in their collection. As the bride I would not of wanted it shared to the public though,” one person said.
Another posted on the forum: "Tacky to share but looks like a pretty dress, as far as I can tell."
A third user said: "I could def see myself taking a similar pic on my wedding day, but I also wouldn’t share it with the public."
One was fed up of the negative comments.
They put: "Wow. I didn't realise wedding shaming was a thing. Apparently you can only get married how society says or you will be shamed? This concept is gross. These people are living THEIR lives."
Whatever people through of the pics, the couple's caption on the post really did hit the spot.
They wrote: “Marry your best friend. I do not say that lightly. Really, truly find the strongest, happiest friendship in the person you fall in love with.
"Someone who speaks highly of you. Someone you can laugh with. The kind of laughs that make your belly ache, and your nose snort. The embarrassing, earnest, healing kind of laughs. Wit is important. Life is too short not to love someone who lets you be a fool with them. Make sure they are somebody who lets you cry, too.
"Despair will come. Find someone that you want to be there with you through those times. Most importantly, marry the one that makes passion, love, and madness combine and course through you. A love that will never dilute – even when the waters get deep, and dark.”