When Donte Palmer visited a public bathroom in Florida to change his son’s nappy, little did he know he was about to start a global movement.
The dad posted a picture of himself on Instagram struggling to get his boy undressed.
The shot showed him being forced to squat down in the toilets to change his child, and it drew attention to a big issue.
Donte demanded more respect is given to fathers across America - and he wasn't alone.
“This is a serious post!!!" he fumed after saying enough is enough.
"What’s the deal with not having changing tables in men’s bathrooms as if we don’t exist!! #FLM #fatherslivesmatter clearly we do this often because look how comfortable my son is. It’s routine to him!!!! Let’s fix this problem!”
It took just a few hours for the post to go around the world.
The website squatforchange.com was created and he soon found out he wasn't alone in his struggle.
Donte is proud of the fuss he created and says the need for more equality has been obvious for some time.
He said: “Why did that picture go viral? Honestly, I think it’s deeper than just changing tables. What it shows is that men are now willing to be active parents. And I don’t know if that was really the case 20 years ago.
“It shows a change in the narrative by saying the mothers aren’t just the caretakers anymore and that men – strong men with strong attitudes or strong personalities – can also be sensitive and say, ‘Hey, we’re here to really support and take care of our kids.
“I love changing my kid’s diapers because that’s a time when I’m looking at him eye to eye and it’s meaningful.
"Right there, he can feel in his heart that his daddy is here and he cares for him.
“When you’re an active parent, your child knows: ‘I can come to this man for anything, cause he cares for me, he doesn’t judge me and if I have any problems, he’s the first person I would go to, because I know damn well he’ll be there to protect me’.”