Sophie Hinchliffe, also known as Mrs Hinch, has amassed an impressive following since rising to fame in 2018.
Mrs Hinch usually posts Instagram stories to her 3.1million Instagram followers, but last year she even appeared on This Morning to share her cleaning tips and tricks with Philip Schofield and Holly Willoughby.
She also brought out two books called Hinch Yourself Happy: All The Best Cleaning Tips To Shine Your Sink and Soothe Your Soul and Mrs Hinch: The Activity Journal.
The 29-year-old rose to fame in 2018 when she started showing off her immaculate home on Instagram.
Her account suddenly went viral, reaching 1million followers after just three months of starting her Instagram.
She now boasts 3.1million followers – who she calls Hinchers.
Her Hinch Army rely on her to recommend cleaning products which they should buy – for example the anti-bacterial cleaning pad Minky.
She now has an ever-increasing list of must-have products, and her Hinchers trust her judgement.
But as her fame has risen people have become increasingly interested in the woman behind the smartphone camera.
Mrs Hinch kept her identity hidden behind her Instagram account until she appeared on This Morning in 2018.
Sophie is from Maldon, Essex, where she lives with her husband Jamie, their son Ronnie, and their Cocker Spaniel Henry.
Ronnie was born on June 20, 2019.
At the time, Jamie took to Mrs Hinch's Instagram to share the news. He said: ""Hello Hinchers... Mr Hinch here. Yesterday, the 20th June 2019, at 4.11am, I watched my wife, the love of my life, bring our beautiful son, Ronnie James George Hinchliffe into the world, weighing in at 6lbs 1 oz.
"I didn’t think I could love Soph any more than I already do, but I was so very wrong. For once, I am completely lost for words."
Jamie, a sales manager, and baby Ronnie often appear in her Instagram story.
They got married in August 2018 at Gosfield Hall, a former royal residence in Essex.
Henry has his very own bedroom, where she often puts him to bed at night on her Instagram stories.
Last year Sophie said on her Instagram stories: “Yes I’m only 29 but I would prefer to clean, attempt to cook, sew and buy baskets than go clubbing.
“That’s Mrs Hinch for ya, and I’m proud of it.”
Mrs Hinch is not a professional cleaner, and explained it to her fans: “I’m just a normal girl who loves to clean her house.
“The fact that me doing so in my own mad way motivates and encourages others to have fun and do the same, makes me so happy.”
Before she could focus on Instagram she worked as a hairdresser.
Sophie met Jamie when they both worked together in sales in central London, before Sophie left to become a hairdresser.
Last year the blonde beauty recently posted a 10 year challenge photo, and has also opened up about how she has a gastric band which helped her weight loss.