Over the past several years there has been a huge rise in the popularity of influencers who inhabit more traditional family roles.
Now, a new movement has made its way over from America and it's beginning to lay down roots in the UK.
Tradwives, short for Traditional Wives, are those women who choose to be housewives and live their lives like a 1950s wife and mother.
They take pride in their homes, looking after their children and running the household while their husbands go out to work.
Over the last few months, Alena Kate Pettitt has emerged in Britain as a woman at the forefront of the UK Tradwife community who she calls the “apron clad army.”
Alena has appeared on This Morning, has been featured in the Telegraph and the BBC have even filmed a short documentary about her lifestyle.
She used to be a high-flying career girl, working in the marketing sector of London, but she felt that it didn’t represent who she was as a person or her values.
On her YouTube channel, The Darling Academy with Alena Kate Pettitt, she said: ”My view on feminism is that it's about choices.
“To say you can go into the working world and compete with men and you're not allowed to stay at home – to me is taking a choice away."
Since then, Alena has written two books: “Ladies Like Us” and “English Etiquette” and runs an online “finishing school” for those who want to learn about “the best of English lifestyle, all the pomp and ceremony, and daily life in the homes of true blue Britons.”
But mostly, she’s a housewife, and proud of it.
We spoke to Alena to find out more about why she wanted to return home and live like the women of over half a century ago and how to be a good housewife.
Alena told Daily Star Online: “Some people are of the mind that being a housewife is lazy, unimaginative and boring, or that we sit around eating digestives in front of the TV all day.
“Nothing could be further from the truth if you take pride in your home and the smooth running of it, you’ll see it’s a busy demanding job!
“Like any business, it’s a good idea to set goals and keep to a routine in order to operate the home as efficiently, and as frugally, as possible.
“You are the Operations Director of your home and the state of business is a reflection of your commitment.”
Alena stated: “Aim high and take pride! It’s a real privilege to be able to concentrate on creating a home for your family – do it with all your heart and you’ll soon be rewarded with the things in life money can’t buy.”
Now, we spoke to Alena about her top tips and tricks for running the home and how she, as a Tradwife, best takes care of her domain.
Like a modern day Mrs Beeton, here are her recommendations...
On saving time and money
Alena said: “A routine is the absolute key to keeping on top of your housework.
“Realise it will never ‘be done’, any housewife who has been at it a while will know that they have hopped on a domestic merry-go-round. Aim for comfort and a loving-feel over show-home status.”
Alena told us to divide the week into tasks that will suit your schedule.
She said: “I like to meal plan, and shop, on a Monday or a Tuesday when the shops are re-stocking after a busy weekend. Produce will be fresher, last longer, and will save you money in the long run.”
Alena continued: “Mid-week I like to concentrate on doing the chores that are best while children are out of the house (such as big-batch cooking, and deep cleaning bathrooms that require chemicals and uninterrupted time).”
Finally, she advised: “Fridays are for laundry, and to refresh school uniforms for the coming week.
“Aim to keep your cleaning schedule within the usual working week, so that weekends are (mostly) free of housework so you can enjoy time with the family.”
On kitchen duties
Alena said: “I love batch-cooking to save money and rescue us on those days where we might unexpectedly get home late, or we need a meal in a hurry. Investing in a slow cooker, or a huge stock pot, is a smart move for the frugal housewife.”
She added: “Most 'one-pot' dishes such as bolognese, hearty stews, and chilli are ideal for freezing."
Alena pointed out that foil trays, with cardboard lids, can be picked up inexpensively at The Range, Home Bargains, and B&M.
She adds that these are recyclable, and preferable to plastic as you can take them straight from the freezer, defrost and heat them in the oven without using a lot of pots and pans.
When the food is cooked, Alena advised: “Divide up portions, label and date them, then freeze.
She explained: “You can enjoy them on those cold winter nights when you just want to snuggle in front of the TV with the family. Most partners will appreciate a home-cooked meal they can quickly whip up for the kids, or themselves, if you go out with the girls too!”
Alena believes frozen, homemade meals are “far better, and far cheaper for the family than a ready meal or take-away full of artificial preservatives”.
On keeping things tidy
Alena said: “Minimising what you have in the home is the surest way to keep a space looking tidier, and easier to clean. Otherwise, adopt the ‘Nike’ sporting attitude to domestic life.
“If you see something out of place, don’t think you’ll sort it later – 'just do it'. It burns calories keeping busy!”
Finally, Alena advised: “If all else fails, remember, that if you take care of the edges, the middle of a room will mind itself.
“Clutter and dust gathers most around the outer perimeter of a room so start at one edge, work clockwise, and marvel at how quickly it gets done.”