Bob Mortimer has stunned fans as he posted a throwback snap, and his followers think he looks like a certain singing hunk.
In the picture from the past, a fresh faced Bob held his adorable first cat in his arms.
He smiled cheekily at the camera, and fans were gobsmacked at how similar you Bob looked to the Strip That Down singer.
Funnyman Bob shared the blast from the past with his 211k followers on Instagram.
The media personality wrote in the caption: "Me and my first cat Billy."
They flocked to the post, flooding the star with comments at how he was a Liam Payne lookalike.
One said: "Thought this was Liam Payne!"
While another fan remarked: "It’s Liam Payne!!"
A third added: "You look like Liam Payne" tagging the singer in their comment and adding a laughing-face emoji.
"Blimey I thought it was Liam Payne from One Direction" commented a fourth social media follower.
"I genuinely thought this was Liam Payne" wrote another.
Bob Mortimer is an English comedian and actor.
He's best known for his work with Vic Reeves as the duo have been a comedy double act and starred in several comedy shows on British tv since 1990.
Their television programmes included Shooting Stars, The Smell of Reeves and Mortimer, and Vic Reeves Big Night Out.