Charlotte Hawkins has wowed her Instagram followers after slipping into a figure-hugging purple dress and matching heels.

The Good Morning Britain beauty posed backstage at the ITV show in her dressing room, standing in front of a huge mirror after getting ready.

The 45-year-old wore a vibrant grape-coloured ensemble, consisting of a tight dress with flowing sleeves, and a pair of matching pointed heels.

The frock was tighter at her waist, nipping in with some ruched fabric, while the bottom hemline fell to her knees.

Charlotte's golden locks were styled in loose curls that framed her pretty face, with the shorter style sitting at the top of her shoulders.

Charlotte Hawkins wowed in a purple dress on Good Morning Britain
Charlotte Hawkins wowed in a purple dress on Good Morning Britain

She went for low-key glam for the day's show, opting for a subtle glossed lip but plenty of mascara on her fluttering lashes.

The mum-of-one gazed into her phone as she snapped away, while captioning the photo: "Matchy matchy on GMB this morning!"

She added a grape emoji, referencing the colour of her outfit, as well as tagging everyone that made the look happen, including Next and Ted Baker, her stylist and glam squad.

One of Charlotte's dresses last week was likened to a Sainsbury's uniform
One of Charlotte's dresses last week was likened to a Sainsbury's uniform

Charlotte's 212,000 followers were quick to shower her with love, also leaving more than 4,500 likes on the stunning snap.

One person commented: "Look amazing."

Another wrote: "Wow gorgeous and beautiful on you Charlotte, that dress and heels look great."

A third said: "Brightening every morning up as always."

Someone else told her: "Looking good Charlotte, beautiful with an amazing figure... a definite 10!"

While a fifth added: "Lovely dress Charlotte you are so beautiful and you have a fabulous figure. Nice legs too."

The ensemble was a far cry from one of Charlotte's looks last week, which viewers said looked like a Sainsbury's supermarket uniform.

She wore a fitted dress of deep purple, orange and white, with many noticing the similarities to the supermarket chain staff's clothing.

The beauty poked fun at herself on Twitter, writing: "Thank you for the comments on my dress on GMB this morning, but rumours I have a new part-time job at Sainsbury's are unfounded," adding a laughing emoji.