The 44-year-old television presenter, who is married to Busted band member Matt Willis, hailed her eight-year-old child as her biggest style inspiration as she posted a photograph of him wearing a pink crop-top, ripped jeans and pink Nike trainers.
Emma and Matt, both 37, are very private with their family life and keep the faces of their children Isabelle, 11, Ace and four-year-old Trixie, hidden in any social media posts.
In the image of Ace, posted by his proud mum, the youngster was masked by a mass of long blonde hair, as the Big Brother host gushed over his fashion choices.
Emma captioned the image: 'My little style icon (Ace, not Matt)," referencing the fact her husband of 12 years was stood in the background of the photo.
Fans praised the presenter for posting the photo, with one saying: "Just shows how far we have to go in breaking down gender stereotypes.
"Pink is simply a colour. Hair grows. Let kids (or adults) wear whatever they want!"
Another one of Emma's 1.7 million followers added: "So what if this boy has beautiful long blonde hair and wears a pink T-shirt ! Jesus! I bet he smiles a million more time's a day then you miserable judgey ADULTS commenting on this child! #getalife."
While a third person said: "Omg this could be my little boy! He's totally alternative.. bracelets, ear cuffs, pink, teeny shorts when it's freezing, pink leopard and hair bands and buns! Makes me beam with pride that he's so individual and clear on what he likes."
Earlier in the day former I'm a Celebrity winner Matt shared an adorable photograph of his brood while out on a shopping trip.
Sisters Isabella and Trixie both sported dresses and denim jackets, while Ace wore a pink hoodie, jeans and carried a unicorn backpack.
He shared the snap of Emma with her arms around Trixie and Ace as they strolled through the town centre together.
Matt captioned the shot: "Out for a stroll and a bit of a shop. Feels so good to be out and doing normal things. I am following behind holding all the bags, obvs."
Mirroring the comments on Emma's post, one person wrote: "You have a beautiful family, man! Btw Ace looks so cool - proper awesome that you're letting him rock whatever style he wants to rock! big love!"
Matt and Emma tied the knot in 2008 and renewed their vows 10 years later in 2018.
The ceremony was officiated by television personality Stephen Mulhern, after he got specially ordained for the day, while guests were invited to wear their wedding dresses.