Gemma Collins frequently shares glamourous photos to her social media accounts and most recently flaunting her staggering three stone weight loss.
Now, the star who became a household name on The Only Way Is Essex left her legion of followers picking their jaws up from the floor yet again after going makeup-free.
Gemma, 39, urged her fans to ditch makeup and editing apps and love the skin they're in as she radiated positivity in her post.
The I'm A Celebrity... Get Me Out Of Here! star looked sensational as she ditched her signature glam look and instead opted to go all natural.
Gemma looked sensational as she posed in lace top while taking a close-up selfie after her day out in the Capital, where she enjoyed cycling around the famous sights including Buckingham Palace and Hyde Park.
The Celebrity Big Brother icon pouted and threw up a peace sign as she gazed into the lens of the camera while her freckles peeked through.
Her famous blonde locks were styled in loose natural waves, flowing over her shoulder before resting on her chest.
Penning alongside her post, Gemma wrote: "Fancied going NATURAL on the GRAM today, are we taking all this editing and apps too far?
"You hardly recognise people in real life anymore!!!! EMBRACE your natural beauty!!!!! Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring.....
"We must remain INDIVIDUALS."
Stunned by the post, fans quickly flooded the comment section of her upload with compliments, praising The GC for her honesty.
One loyal fan commented: "No word of a lie never seen you look as beautiful! Natural is the way forward definitely!!"
While a second went on to say: "You look so much better being natural."
A third added: "Wow! Gemma, you really are so naturally pretty! You don't need makeup."
"Hallelujah, at last, when will girls realise that what they were born with is beautiful you look stunning in all your natural beauty!" gushed a fourth.
The post comes after the self-confessed diva reportedly filmed an "emotional" episode of Piers Morgan's Life Stories.
Reports by The Sun suggests that Gemma has revealed all about her rise to becoming a self-made millionaire and her tumultuous relationship with TOWIE co-star, James 'Arg' Argent.