David Beckham's wife has got permission to flog health and beauty products by trademarking 'Victoria Beckham' and her initials 'VB'.
A source said the ex-Spice Girl is aiming to rival actress Gwyneth “in every way” – including the sex toy market.
Gwyneth’s so-called wellness empire Goop is valued at £193million and is infamous for selling candles that smell like the actress’s vagina.
It also sells as some of the world’s most expensive dildos – with one 24-karat gold plate vibrator costing £12,000.
Victoria is keen to press ahead with plans for her new business despite being forced to lay off 20 staff at her loss-making fashion company, which has been battered by falling sales amid the coronavirus outbreak.
Our insider said: “Victoria wants to raise revenue by launching her Goop-style business as soon as possible as she thinks she can get a piece of the same markets so profitably targeted by Gwyneth’s brand.
“She may seem unsmiling and prudish, but Victoria reckons she has a cheeky sense of humour, and will not be shying away from trying to snag a share of the sex trade like Gwyneth has done. Sex toys will be a no-brainer for Victoria, who wants to make a fortune from the new brand.”
Among Gwyneth’s current sex offers are bondage kits including whips and nipple clamps, as well as vibrators disguised as necklaces, books about intimacy and the Goop Sex Issue – in which the Sliding Doors star discusses bedroom secrets.