Josh King is bitterly disappointed with Bournemouth after his transfer to Manchester United fell through.
The Norway international was targeted by the Red Devils on deadline day after Ole Gunnar Solskjaer demanded a striker.
King was among a number of players linked including Danny Ings, Salomon Rondon, Islam Slimani and Odion Ighalo.
In the end, it was the latter to make the switch after joining United on a six-month loan from Shanghai Shenhua.
However, earlier in the day on Friday the Red Devils had lodged a bid for King.
But Bournemouth priced them out by demanding £40m for his services.
According to the Athletic, it left King utterly dismayed and bitterly disappointed.
The former Blackburn ace started his career out at Old Trafford before leaving permanently in 2013 for Rovers.
King is believed to have felt gut-wrenched after a once in a lifetime opportunity was passed up on.
Solskjaer is a hero of the Oslo-born forward, who he has a special relationship with.
However, Eddie Howe deems King too indispensable at a time when they are battling relegation.
The Vitality Stadium outfit are currently residing in the bottom three but only on goal difference.
They face Aston Villa today at home in a six-pointer at the tail end of the table.
As for United, the Red Devils are chasing down a spot in the top four in the Premier League.
The arrivals of Ighalo and Bruno Fernandes have raised spirits at Old Trafford as they look to hunt down Chelsea in fourth.
They are five points off and face Wolves, who also have 34 points, today at home.
After the shocking signing of Ighalo, Solskjaer insisted that his experience will be vital in the coming months.
He said: “Odion is an experienced player. He will come in and give us an option of a different type of centre-forward for the short spell he’s staying with us.
“A great lad and very professional, he will make the most of his time here.”