Liverpool’s new chief executive Billy Hogan insists he will ensure the Reds remain ready to fight for trophies.
But the American hinted it won't mean silly spending as he believes the club will continue to run “sustainably”.
Hogan has been promoted from chief commercial boss to replace Peter Moore in the top role.
His immediate priority is to get fans back at Anfield as restrictions on gatherings ease in the UK.
But the financial implications of coronavirus hasn't dulled the club's ambition ahead of Jurgen Klopp's side starting the new season.
Hogan said: “This is Liverpool Football Club, we’re focused on winning trophies – that’s ultimately the vision.
“My role is to help lead and work alongside an incredibly talented group of people off the pitch to help support what happens on the pitch.
“We want to win trophies, we want to continue to do what Jurgen and the team have done, which has been incredibly successful over the last couple of seasons, and continue to build on that.”
Klopp has been quite clear in that the uncertainty of the pandemic has meant caution is needed in the market.
This summer they have so far spent £11.75m on left-back Kostas Tsimikas but have yet to open the chequebook for further signings despite insistent rumours of interest in Bayern Munich midfielder Thiago.
Last season, they also didn't spend big with just £7.25m forked out on Takumi Minamino in January while another £1.3m was spent on young defender Sepp van den Berg.
It didn't hurt them though as they ran away with the Premier League title.
Now the Reds, like most clubs across Europe, have been hit by the loss of revenue from the pandemic fallout.
Hogan reckons the Reds should be able to deal with the financial hit because of the foundations they have in place which has seen growth in their brand worldwide while managing spending in the market.
Hogan said: “The mantra, as most people know, is that this is about trying to create a sustainable business, a sustainable club, so it’s really my job to continue to run the organisation as efficiently as we can, to support the team.
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“We’ve obviously got incredibly solid foundations but these are uncertain times, so we’ve got to manage through that uncertainty.
“We’re just looking forward to starting the campaign as champions.
“Now it’s my job to lead the business and ensure we support Jürgen and Michael and the team at Melwood as best we can.”
Liverpool will kick off their campaign a week on Saturday at home to Leeds but the stands will remain empty at Anfield for now.
Hogan added: “We’re obviously hoping that October is kind of the date that’s been discussed, we’ll see as we go forward.”