England Rugby and Umbro have officially announced they will be the new suppliers of the team's kit, with the two agreeing a four-year partnership which will come into effect in September.
Umbro will take over from current suppliers Canterbury and have previously supplied kit for every home nation's rugby union team, as well as the victorious 1971 British and Irish Lions tour to New Zealand.
The agreed deal is understood to be worth more than £5m per year and comes as something of a surprise, given Umbro have not been a major player in Rugby for the last ten years.
Canterbury have been England's official partner since 2012 but they appear to have been unable to match the financial side of Umbro's proposal.
Speaking about the deal, Umbro's Managing Director Anthony Little said: "The partnership between Umbro and England Rugby from September is a seminal chapter in our history.
"The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.
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"Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby."
Simon Massie-Taylor, England's Chief Commercial Officer, added: "We are delighted to be entering this new chapter with Umbro as Official Technical Kit Partner from September and welcome them into the England Rugby family.
"Umbro has a rich heritage supporting English sports and share our values in dedication to high performance and innovation. We look forward to unveiling the new kit later this year."
England are not the only home nation to change their kit supplier, with Wales Rugby due to end their partnership with Under Armour four years early at the end of this year.