And with the duo returning to screens together on Dancing On Ice today, viewers were expecting some sort of tribute.
Ashley Banjo gave a touching nod to "legend" Schofe, saying: "I think I speak on behalf of all of us when I say we've got nothing but love and respect for you."
Phillip batted away the attention, shouting: "It's not about me, it's not about me!"
And viewers at home are convinced Holly tried to give her friend a break from the sudden surge of attention by wearing a very daring dress.
Featuring a sheer front panel over her boobs, Holly definitely lived up to her nickname of "Willoughbooby".
One fan tweeted: "Still at least Holly's cleavage is distracting us from Schofe's haunted look."
Another wrote: "And Holly is getting the conversation off Phil by her very on show cleavage."
A third tweeted: "Is it just a coincidence that on the same week that Phil comes out, so does Holly's Willough-boobies."
Someone else noted: "Must admit I haven't even noticed Phil I'm too busy oggling Holly."
While a fifth joked: "ITV execs: 'What can we do to distract people from Schofield tonight on Dancing On Ice?' Producer: 'Holly...'"
Phillip came out shortly before Friday's episode of This Morning in an emotional statement on social media.
In his statement, Phil said: "You never know what's going on in someone's seemingly perfect life, what issues they are struggling with, or the state of their wellbeing - and so you won't know what has been consuming me for the last few years.
"With the strength and support of my wife and my daughters, I have been coming to terms with the fact that I am gay."
He went on: "My inner conflict contrasts with an outside world that has changed so very much for the better.
"Today, quite rightly, being gay is a reason to celebrate and be proud.
"Yes, I am feeling pain and confusion, but that comes only from the hurt that I am causing to my family."
Phil later thanked Holly, writing: "My friends are the best, especially Holly, who has been so kind and wise - and who has hugged me as I sobbed on her shoulder.
"At ITV, I couldn't hope to work with more wonderful, supportive teams."
Dancing On Ice continues next Sunday at 6pm on ITV