During the game, the hosts call viewers to take part in the exciting competition which sees them spin the wheel to win various prizes.
However, each time the ITV show rang a viewer who had entered, there was no answer.
A panicked Holly exclaimed: "Where are you all?"
Phillip added: "Pick up the damn phone!"
He continued that it might be the "first time we've abandoned it in a while".
It took them four attempts before a fan eventually answered.
Viewers flooded Twitter with messages, cringing at the string of live television fails.
One said: "Lol it's all f***ed #ThisMorning."
While another wrote: "This is just a mess #ThisMorning."
A third added: "This can't be real! #Spin2win #thismorning."
"Well, that was a real s***show! #ThisMorning", penned another.
When one particular viewer didn't answer their phone, Holly and Phil left them a voicemail telling them they missed out.
A fan remarked: "Imagine getting home to find a voicemail from Phillip and Holly saying they tried calling you to play "Spin to Win", and you were out. I'd be GUTTED #thismorning."
Luckily a viewer named Diane eventually answered her phone to play, much to the delight of Holly and Phil.
At the start of Thursday's show, Alice Beer took a ride on a jet pack, but viewers branded it a "shambles".
She was attached to a rope for obvious safety reasons, but viewers were convinced she was just swinging around on the harness rather than using the jet pack.
One said: "So basically the jetpack doesn't work and Alice Beer is being swung around by a hoist..."
While another wrote: "She's just been swung around not really taking off...#ThisMorning"
"Jet pack! She was on a wire #ThisMorning", penned a third with three laughing emojis.
This Morning airs weekdays at 10am on ITV.