I'm a Celebrity... Get Me Out of Here! bosses are reportedly considering hosting the show at the Welsh castle every other year, alternating between the UK and the Australian jungle.
The ITV favourite is airing from Gwrych Castle in North Wales this year as it was impossible for it to take place in Australia due to Covid-19 travel restrictions.
And if the series is a success, producers are reportedly thinking of making it a more permanent move – at least on alternating years.
According to new reports, show bosses have already spoken to the owner of Gwrych Castle to discuss permissions.
It's said they think changing up the location will keep the series exciting, as it heads into its 20th series this weekend.
A source from the castle told The Sun: "It's been really challenging for everyone involved just to get the show on air this year, but it's given producers a chance to reflect and take stock more than usual.
"They've loved trying new things with a different location and the idea of having alternate years has been discussed.
"It means that next year Ant and Dec would be back in the traditional jungle, before returning to Wales again the following year."
They added to the publication: "It depends a lot on how viewers like this coming series, but everyone is confident it'll be more loved than ever given its new twists."
The new Grade I-listed home of I'm A Celeb has been going through renovations since it was announced as the new series' setting.
Builders have been putting up temporary structures to make the castle liveable, while other areas have had a makeover to make room for the classic Bushtucker Trials.
Over the weekend, the line-up for the 2020 series was finally confirmed after months of speculation.
Those taking part this year are: Sir Mo Farah, Vernon Kay, Shane Richie, AJ Pritchard, Jessica Plummer, Beverley Callard, Victoria Derbyshire, Giovanna Fletcher, Hollie Arnold and Jordan North.
I'm A Celeb kicks off on November 15 on ITV