I'm a Celebrity... Get Me Out of Here! viewers couldn't hide their excitement on Friday night after Vernon Kay showed off his perky rump.
The former Radio 1 host took part in the latest Castle Coin Challenge alongside Olympic legend Sir Mo Farah.
Getting into character, the lads had to dress up in Robin Hood inspired outfit.
Their costumes came complete with padded backsides made up of foam and lycra trousers.
Watching Vernon, who is married to Strictly Come Dancing host Tess Daly, get exited about his cheeky outfit, fans quickly took to social media to gossip.
Taking to Twitter, one viewer wrote: "Vernon’s Friar Tuck bum is possibly my favourite thing so far about I’m A Celeb this year."
Another added: "Haha Vernon and his butt."
A third continued: "I think Vernon liked wearing that costume for the Castle Coin Challenge a little too much," before a string of laughing emojis.
Meanwhile, a fourth chimed in: "Me seeing Vernon bend down in that costume," alongside a heart-eyed emoji.
It wasn't just viewers at home who were loving the looks – Mo and Vernon's campmates also found the outfits hilarious.
Looking curious, BBC host Victoria Derbyshire asked: "Vernon, what is the stuff that is making your bum big?"
Beaming, the former Family Fortunes presenter continued: "Have a feel if you like. It's just foam."
Meanwhile, speaking in the Telegraph, Corrie legend Beverly Callard said: "Oh, Mo was looking handsome in his outfit."
Later on in the show, Vernon joked the famous person he has in his phone is his wife Tess.
The proud husband told his campmates they didn't tell their daughter about her mum's job in the public eye.
Recalling the cute moment she realised, Vernon told them: "We were watching it at home and she turned to me and said 'daddy, is my mummy Tess Daly?"
I'm a Celebrity... Get Me Out of Here! airs each night on ITV