This Morning saw a hysterical segment this week, with Josie Gibson undergoing a racy bum lift on TV.
Big Brother star Josie, 35, was in Hollywood experiencing some treatments A list stars indulge in before the Oscars.
The video clip saw the star laid down on a bed in a treatment room with her bare bottom in full view.
She said: "I can't believe I'm actually doing this. I spent my whole life wishing I had a smaller bum, but now, according to Hollywood, I need it bigger and plumper.
"First, I'm given an anti-cellulite treatment to warm me up.
"Then the main event, the suction cups."
Josie squealed as the two round domes were placed on her bum, and then she fell into fits of laughter.
When asked if the pressure was okay by professional but lifter Desire Derico, Josie looked at her bum and laughed before putting her head in her hands.
She looked at the camera crew, saying with a smirk: "Is this a stitch up?"
You could see her bum cheeks tightening and releasing in the domes behind her, as Josie's face was in disbelief at what she was undergoing.
Josie asked: "What is your most requested celebrity bottom?"
Desire replied: "Everyone wants the J-Lo booty."
As she underwent the treatment, Big Brother star Josie revealed that the This Morning team didn't tell her what was going to happen.
She exclaimed: "They said Josie you're going for a treatment, we're not going to tell you what it is it's a surprise.
"And now I've got my bottom cheeks being sucked up by two cups."
Josie seemed thrilled with the end results as she explained excitedly: "After just an hour's session, I can't believe it.
"I can actually see an improvement. My booty is bootiful."
And when a tape measure was wrapped around her bum, it was found to have increased by an inch.
This Morning airs weekdays at 10am on ITV