Alison Hammond always brings some much-needed sparkle to This Morning, but today she went the extra mile.
The 45-year-old beauty underwent a glamorous makeover, allowing Gok Wan to work his magic in the wardrobe department.
Hyping the sequin-studded reveal, Gok teased: "I’m back at @thismorning today showing you how to make big and bold statements this season."
As the Tuesday show came to an end, Gok showed off his favourite fashion steals from the week, introducing a very special model to the ITV catwalk.
Alison strutted her stuff down the runway, oozing radiance in a head-to-toe silver look featuring a metallic cardigan and a plunging sequinned dress.
By way of accessories, she added some diamond-studded sandals and a rose gold bag, a dazzling barrette pinned to her glossy black hair.
The Big Brother star enhanced her natural beauty with pink lipstick and matching silver eyeshadow, her nails lengthened with a glamorous multicoloured manicure.
Proving the look was affordable – as well as striking – fashion guru Gok revealed he had shopped for the accessories on the high street.
Clearly floored by the transformation, Holly swooned and asked: "Are you feeling good?"
Delighted with her glittering get-up, Alison replied: "Feeling good babes."
Meanwhile, over on Twitter, viewers couldn’t get enough of Alison’s catwalk presence and praised the show-stopping evening look.
One said: "Yes @AlisonHammond you better own that runaway, yes girl."
A second wondered: "@thismorning how do I get @AlisonHammond’s dress the link isn’t on the app. And she looks stunning and I want it!"
"@AlisonHammond you looked great on the this morning show today hun," chimed a third.
This Morning airs on weekdays at 10am on ITV